Fishing Lures

From surface strikes to deepwater bites, the right lure makes all the difference. Our Fishing Lures collection is fully stocked with proven producers for every species and scenario—topwaters, soft plastics, hard baits, jigs, swimbaits, and more. Whether you're sight-casting reds on the flats or dropping deep for grouper, we've got what gets bit. Featuring trusted brands like NLBN, Thumpershrimp, Rapala, MirrOlure, Z-Man, D.O.A., Nomad Design, Savage Gear,Berkley, and many more. Each lure is hand-picked by anglers who fish hard and know what works. At Tailwater Outfitters, we're not just selling lures—we're helping you catch more fish.

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